iPad for Real Estate Salespeople and Brokers

Every few years a new tool for real estate agents comes along that is truly groundbreaking. There was the fax machine, pager, car phone, personal computer, laptop, Blackberry and now — the iPad. The iPad is a phenomenal tool for real estate professionals to enhance their business. Aside from the amazing apps to make life easier … Continued

Using Facebook to market your listings

When leveraged properly, Facebook can be a great way to market a listing. The only problem is that so often it is used incorrectly. Today I want to give you a couple of tips on how to do it right. But before I do, it’s important that you understand that Facebook’s Terms of Service state: … Continued

The Next Big Thing in Real Estate: Lifestyle Marketing

When you are selling a home, it’s not just the physical four walls and a roof that you’re selling. You are selling the lifestyle of living in that home and in that area. Consumers are willing to pay big bucks for homes in certain neighbourhoods because of the lifestyle that the house in that neighbourhood … Continued

Four iPhone/iPad apps no REALTOR® should live without

There are now over 600,000 apps in the Apple App store and they have been downloaded over 25,000,000,000 times. I have sifted through the multitude to identify 4 apps that REALTORS® can use daily to improve and enhance their business experience.