Bev Thorne, Chief Marketing Officer at Century 21 speaks on being conspicuous, connected, and convenient.
Rule One: Be Conspicuous.
Use technology to be everywhere.
Rule Two: Be Connected.
Proactively engage on all platforms. Consumers choose how to interact these days. Be where they are.
Rule Three: Be Convenient.
Be convenient to do business with your consumer. Exceed their expectations. Whatever they want, have it.
Finally, move beyond demand and convenience. Consumers want what they want now. Be on demand.