Social Media

Be Conspicuous, Connected and Convenient.

Bev Thorne, Chief Marketing Officer at Century 21 speaks on being conspicuous, connected, and convenient.

Inman ConnectWe are living in a world of information overload.  So, short and sweet, this is how you navigate that world:

Rule One: Be Conspicuous.

Use technology to be everywhere.

Rule Two: Be Connected.

Proactively engage on all platforms.  Consumers choose how to interact these days.  Be where they are.

Rule Three: Be Convenient.

Be convenient to do business with your consumer. Exceed their expectations.  Whatever they want, have it.

Finally, move beyond demand and convenience.  Consumers want what they want now.  Be on demand.


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