OREA Real Estate College

Become a Better Salesperson

You knew this going in – you need certain skills to be a successful real estate salesperson. You will have learned the knowledge in school. You may have learned some of the skills in school. And other skills will come with experience. 

Following is a recap of the list of skills that can help you become a better salesperson. Hone them well. 

Time management – American writer Sam Ewing said “It’s not the hours you put in your work that count; it’s work you put in the hours.” A great deal of valuable energy is wasted due to poor use of time. You need to know how to manage your time effectively, and find a balance between your professional and personal life. You need to know how to prioritize, to plan for the next day, and to avoid time wasters. 

Record keeping – When maintaining files of real estate transactions, you need to know, understand, and comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). You need to know what constitutes personal information, and your role in maintaining confidentiality. 

Communication – Real estate is a people profession. A day rarely goes by when you are not interacting with colleagues, clients, or customers. You need to know the different types of communication and what it means to be a ‘good communicator.’ Good communication skills mean you will be able to gain the trust and respect of buyers and sellers. 

Problem solving – Problem solving can be defined as the ability to address difficulties and arrive at plausible, practical solutions, given conflicting interests of parties involved in a real estate transaction. You need to know how to define the problem and select the most appropriate approach to resolve it. 

Negotiation – Negotiating on behalf of buyers and sellers to arrive at mutually agreeable terms is a routine part of the job. You need know the various states of negotiations, how to engage in win-win negotiations, effective negotiating tactics, and how to handle concessions. 

Conflict resolution – Conflict is part of life. You need to know how to prevent conflicts from happening, and how to handle conflicts when they do happen. 

Respectful of diversity – We live in a multi-cultural society. You need to know how to interact with and be respectful of people whose culture, language, or customs are different than your own. 

Other Essential Skills

People skills – umbrella term for the skills noted above (i.e., communication, problem solving, negotiation, conflict resolution, and respect of cultural diversity), entails the ability to establish rapport and gain the trust and respect of buyers and sellers 

Organization and planning – ability to organize personal affairs and conduct business activity in a logical, efficient matter (e.g., obtain listings, show properties, handle offers, and conduct negotiations) 

Confidence and persistence – confident attitude and firm grasp of personal goals 

Self-discipline – ability to work independently to get the job done 

Interview techniques – basic understanding of questioning methods (i.e., asking the right question at the right time to help buyers determine their purchasing needs) 

Research – practical knowledge of how to locate, read, and understand legal documents involving property ownership 

Math – basic grounding in math fundamentals, particularly multiplication, division, fractions, decimals, and percentages 

Computer knowledge – basic understanding of computer hardware and software 

English language comprehension and proficiency – ability to understand, draft, and explain real estate agreements, listings, and other related forms 

For More Information

For more information on skills, please consult our A Mentoring Kit for New Salespeople: Training For Success at http://www.oreacollegestore.com/ShowItem.aspx?ItemID=LT-PB-MentoringKit&Design=false&CurrentTab=divCatLearningTools. This is a valuable resource for both brokers and salespeople. 


Have we missed any skill you would deem important to be a successful real estate salesperson? Let us know.

Leave a Reply