Become the Neighbourhood Expert

This guest blog contribution comes from Lauren Catlin. Lauren is a Realtor® with Royal LePage State Realty, Brokerage in Hamilton, ON


As a new salesperson, it’s easy to be overwhelmed by all there is to learn. Real estate is more than just buying and selling houses. Our clients will also look to us to be knowledgeable about the areas in which we work. They will expect us to be neighbourhood experts and will look to us for what’s happening with the schools, the restaurants, local developments, etc., especially if they are new to the area. Becoming a neighbourhood expert can be fun. Here are some tips on  how to become more knowledgeable about your area:

Keep up-to-date with community news
Attend meetings put on by your municipality, keep up-to-date with the news, and do your research.

Try that new cafe or restaurant
If your clients are new to the area, they will appreciate your recommendations. Or, if your clients know the area, they will appreciate you taking them to that new trendy spot.

Join and participate in local groups on social media
Often, Facebook groups exist for your city or town. When you join, be sure to add value and not just push your services or listings. No local group? Why not create one? Are you on Twitter? Does your city have a hashtag? Join the conversation.

Find out what’s happening with the local schools
Whether it’s a closure, a new development, or simply what school could the kids attend if they lived in that neighbourhood, this information will be especially important to clients with children.

Be aware of local events
Be a tourist in your own town. Know when that festival or seasonal farmers’ market happens.

Be social
When you’re out and about at local events, be social. Talk to the local business owners and people in the community.

Taking pride in where I live and work and becoming a neighbourhood expert are some of my favourite things about this business that make my job not feel like work. Obviously, we can’t be at every event or know everything, but do what you can. People will be so appreciative when you point out that hidden gem or provide them with important information about what’s happening locally. And, the more you know, the more your clients will notice connected you are.

Get out there and enjoy and experience your community.


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