How to take beautiful listing photos: 10 tips

A picture is worth a thousand words. The old adage is certainly true when it comes to real estate. Surveys suggest 80% of house searches start online therefore it’s vital your listing pictures make a good first impression. If your budget won’t stretch to a professional photographer, there’s no reason why you can’t do a … Continued

Evergreen content: 10 ideas for REALTORS®

Evergreen web content is the gift that keeps on giving. It is helpful content that’s relevant all year round, won’t date and (if properly optimised) will keep generating traffic for you over long periods of time. How do you create content with such enduring appeal? Here are 10 suggestions. 1. Industry acronyms are baffling to … Continued

Five content marketing tips

        Consumers are increasingly adept at tuning out traditional marketing – ie banner ads – and paying attention only to content. Thankfully, content marketing is a very neat solution to this problem, it gives the consumer what they want – information and compelling content – while giving the content creator an engaged … Continued

Proximity marketing is the new For-Sale sign

Ask a marketer about the four pillars of sales and they’ll reel off the usual: product, price, promotion and placement. It’s a line-up that hasn’t changed since the 1960s. That is until ‘Proximity’ rode into town and became the new buzzword. Proximity marketing (sometimes called hyperlocal) is about spotlighting your product when the consumer is … Continued

Swipe your way through your next presentation

Remember the 2002 film Minority Report? Remember Tom Cruise waving his arms like an orchestra conductor and using the air as an interface for his digital programs? Unlike the hover boards Marty McFly promised us but technology failed to deliver, the gesture-led computer application is here and yours to install. Swoosh is an app built … Continued

5 Ways to Simplify Your Social Strategy

During OREA’s recent REGeneration event (held on March 12th), Richard Silver moderated a panel talk called: Mail Drops, Door Knocks and Social Media. Three REALTORS® shared their marketing techniques and weighed old school methods against newer practices. Marketing talk naturally led to discussions on social media, which neatly segued into social media management tools. The … Continued

This will boost your website traffic!

You’ve written a new item for your website and you’re feeling proud and excited. Now the next step is getting people to view it. Whether your visitors see your post on your website homepage, on a social media platform, or in an email – how do you get casual browsers to stop and click? Here … Continued

Attack of the Drones

Everybody wants a drone these days. Farmers want to monitor their land without driving all over kingdom come, news agencies want to cover natural disasters without imperiling journalists, movie directors want that aerial money-shot, and commercial enterprises like Amazon are eager to make a (financial) killing with air delivery. Unmanned aerial vehicles are set to … Continued

Are you making the best use of Google maps?

Google Maps is one of the most downloaded applications and likely one you fire up on a regular basis. But familiarity does not guarantee efficiency and there are probably a host of insider tricks you could use to improve your Google Maps user experience. We have picked out five suggestions. Gathering traffic data On the … Continued

Five post-conference tips

The annual calendar is increasingly filled with conferences and tradeshows and other inspiring networking events that leave attendees buoyed up with great ideas and strategies. But what happens once you’ve left the event? How do you feed that enthusiasm and can-do attitude into your regular work week? Here are five post-conference tips designed to maximise … Continued