We have all heard the motto that bad news travels faster than good news. News can travel faster than a Lockheed SR-71 Blackbird (the world’s fastest air-breathing manned aircraft).
This image or video was catalogued by Dryden Flight Research Center of the United States National Aeronautics and Space Administration (NASA) under Photo ID: EC94-42883-4.
In the world of real estate, we don’t always have a copious amount of public attention when we make a mistake, or do the wrong thing, but it does beg the question, how do our mistakes or the image we put out to the public affect our reputation?
“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” Joseph Hall
This quote sums it up, it is much easier to think first and take preventative measures to protect your reputation instead of trying to repair it after the damage has been done.
For example, most of us protect the vehicles we drive in, we try to avoid accidents and drive responsibly to ensure it stays in pristine condition. Once you have an accident, the vehicle is never the same, the value of it has gone down instantly and it costs you financially through repairs and insurance. Your real estate reputation is no different, once it gets damaged, it WILL cost you financially.
Covet your reputation and ask yourself after every move you make whether it be an advertisement, a conversation with a client or a posting to Facebook…am I proud of this?
Make sure the answer is yes, because your past, present & future clients are always watching!
– Sarah Dunlop-Kiraly, YPN Committee Member and OREA YPN Guest Blogger