Three things must be changed to the advertisement shown below for it to comply with Section 36 (Advertising) of the REBBA 2002 Code of Ethics.
One Roundabout Land, Wonderville
Exceptional Views
Asking $450,000
Call John at ABC Realty Ltd.
416-555-1234
First, the name of the registrant must be the same name as used when registered with the Real Estate Council of Ontario (RECO).
S. 36 (1) A registrant shall clearly and prominently disclose the name in which the registrant is registered in all the registrant’s advertisements.
Second, the registrant must include his/her registration status. Namely, if he/she is a salesperson, broker, or broker of record.
Third, the name of the real estate company appearing in an advertisement must be accompanied by the word “brokerage.”
S. 36 (3) A broker or salesperson shall not advertise in any manner unless the advertisement clearly and prominently identifies the brokerage that employs the broker or salesperson, using the name in which the brokerage is registered.
S. 36 (4) A registrant who advertises shall,
(a) use the term “brokerage”, “real estate brokerage”, “maison de courtage” or “maison de courtage immobilier” to describe any brokerage that is referred to in the advertisement;
(b) use the term “broker of record”, “real estate broker of record”, “courtier responsable” or “courtier immobilier responsable” to describe any broker of record who is referred to in the advertisement;
(c) use the term “broker”, “real estate broker”, “courtier” or “courtier immobilier” to describe any broker who is referred to in the advertisement; and
(d) use the term “salesperson”, “real estate salesperson”, “sales representative”, “real estate sales representative”, “agent immobilier”, “représentant commercial” or “représentant immobilier” to describe any salesperson who is referred to in the advertisement.
The advertisement should read as follows:
One Roundabout Land, Wonderville
Exceptional Views
Asking $450,000
Call John Q. Smith, Salesperson, at ABC Realty Ltd., Brokerage
416-555-1234
Stay Tuned
We will examine advertising prohibitions such as confusing terms, identification of a party/property without consent, and false, misleading or deceptive statements in future blog posts.
For More Information
Review RECO’s Advertising Guidelines at http://www.reco.on.ca/UserFiles/Advertising%20Guidelines/P3/index.html
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