Social Media

How to generate business using Facebook

I’m sitting here at Agent Reboot Toronto with about three hundred REALTORS® listening to some very engaging speakers discussing everything technology, business and social media.

agent reboot 2012

Jimmy Mackin, the founder of and Frugyl just came on stage to speak about that networking service nobody’s heard of…Facebook.

The overwhelmingly majority of REALTORS® have yet to close a single deal as a result of their marketing on Facebook.  This isn’t because it’s not possible but because most haven’t commited to the platform.  18% of Facebook REALTORS® have closed a deal as a result of their marketing efforts on Facebook.  As for the rest of REALTORS®, they’re probably suffering from R.A.S.M (random acts of social media).

Here are some tips to start winning on Facebook:

1. They get personal.

Facebook and real estate is about building personal relationships.  Create magical moments offline – go one step further and send letters offline or reach out in some way to create an experience your client will remember.

2. They stay consistent.

Become systematic.  Have a reason for doing what you’re doing.

3. They have  a plan.

Plan out your Facebook type of posts, day by day.  A content strategy is so useful.

Thanks @jimmymackin for your tips today at Agent Reboot.

If you’d like to follow the conversation today, follow #agentrb on twitter or the social media section of the OREA blog.



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