Social Media

REALTOR® to Content Junkie

Are you following some of the action from Inman Connect? (#ICNY on Twitter).  Richard Silver, the president of the Toronto Real Estate Board is a baby-boomer and has been selling real estate for 32 years.  He’s here at Inman Connect to tell us what to talk about on our blogs.

richard silver

His presentation alone shows that he practices what he preaches.  He starts off his session talking about who he is.  He asks engaging questions, and has a session chock full of content.  Richard blogs because he wants to talk to clients.  He wants to tell them who he is and why they should work with him.

As a blogger, you should take a look at the questions you are asked most often by your clients and answer those questions on your blog.

Richard’s secret sauce for content on your blog:

  • Get local, hyper-local.
  • Blog 1-3 times a week
  • Give Value.
  • Talk to people and have them talk to you.
  • Be succinct.
  • Be transparent.
  • Be genuine.
  • Blog about the good deeds that you do in the community (or make a video – see below).

Here’s to extraordinary content, blogging success, and a Canadian representative at Inman Connect!


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