Advertising Guidelines Revised

Just when you thought you understood all the advertising DOs and DON’Ts, the advertising guidelines, developed by the Real Estate Council of Ontario (RECO), are revised. RECO developed the guidelines to assist registrants in complying with the advertising requirements of the Real Estate and Business Brokers Act, 2002, and the Code of Ethics. The revisions, … Continued

And The Answer Is…

The advertisement from the February 22 blog did contravened Section 37 of the Real Estate and Business Brokers Act, 2002 (REBBA 2002), which reads: No registrant shall make false, misleading or deceptive statements in any advertisement, circular, pamphlet or material published by any means relating to trading in real estate.  The potentially contentious statements were: … Continued

Fix This Ad…Part 2

Three things must be changed to the advertisement shown below for it to comply with Section 36 (Advertising) of the REBBA 2002 Code of Ethics. One Roundabout Land, Wonderville Exceptional Views Asking $450,000 Call John at ABC Realty Ltd. 416-555-1234 First, the name of the registrant must be the same name as used when registered … Continued

Fix This Ad

What changes would you make to the advertisement below to be in compliance with the REBBA 2002 Code of Ethics? Why? [hr] One Roundabout Land, Wonderville Exceptional Views Asking $450,000 Call John at ABC Realty Ltd. 416-555-1234[hr] Clue: Three things must be changed for the advertisement to be compliant.

RECO’s Most Popular Publications Redesigned

Two of RECO’s most popular publications have been redesigned to feature a variety of visual examples and provide clarity on the advertising issues that real estate professionals frequently ask about. The new Advertising Guidelines are broken down into easy-to-follow segments that include clear illustrations of correct and incorrect advertising.  The segments explain how to identify … Continued