What changes would you make to the text for an advertisement, shown below, so it complies with the REBBA 2002 Code of Ethics? 222 Terrace View Lane, Stoneyville Take a look at the view! Asking $600,000 Contact John at XYZ Real Estate Ltd. Tel.: 905-555-1234 / Email: john@genericemail.ca First, the name of the registrant must … Continued
Promoting the value of REALTORS® to the public across the province has been the subject of a mass advertising campaign for the past few years. That’s because you, our members, have rated this as your top priority for the association. After an extensive survey, an overwhelming 97 per cent of you said your top priority … Continued
We asked and you’ve spoken. You wanted an advertising campaign that would help consumers understand the value of REALTORS® and the high standards of professionalism that being a member of OREA brings. Launched two weeks ago, the new we do the homework™ campaign includes a microsite at wedothehomework.ca that gives consumers quick and easy to … Continued
The Consequences of Non-compliance Mark Twain said many a small thing has been made large by the right kind of advertising. It can also be said that many a small thing has been made large by the wrong kind of advertising. That is, there may be consequences if your advertisement does not comply with the … Continued
The advertisement from the February 22 blog did contravened Section 37 of the Real Estate and Business Brokers Act, 2002 (REBBA 2002), which reads: No registrant shall make false, misleading or deceptive statements in any advertisement, circular, pamphlet or material published by any means relating to trading in real estate. The potentially contentious statements were: … Continued
Since it worked the first time around, let’s consider another advertising example that requires revisions to comply with the Real Estate and Business Brokers Act, 2002 (REBBA 2002). What revisions would you make to the advertisement shown below and why? Clue: Four items in this advertisement contravene Section 37 (Advertising) of REBBA 2002. … Continued
Three things must be changed to the advertisement shown below for it to comply with Section 36 (Advertising) of the REBBA 2002 Code of Ethics. One Roundabout Land, Wonderville Exceptional Views Asking $450,000 Call John at ABC Realty Ltd. 416-555-1234 First, the name of the registrant must be the same name as used when registered … Continued
What changes would you make to the advertisement below to be in compliance with the REBBA 2002 Code of Ethics? Why? [hr] One Roundabout Land, Wonderville Exceptional Views Asking $450,000 Call John at ABC Realty Ltd. 416-555-1234[hr] Clue: Three things must be changed for the advertisement to be compliant.
Many a small thing has been made large by the right kind of advertising. ~Mark Twain Real Estate as a Professional Career, the first course in your Salesperson Registration Education Program, presented detailed information about marketing, such as the three stages of marketing (research, analysis/feasibility, and strategy/plan), the four Ps of marketing (product, price, promotion, … Continued