What clients really want: Attract and retain more clients.

This blog post comes from our YPN contributor of the year Marco Da Silva. This is one of Marco’s posts that was originally published in August of 2016. I’m about to share one of the most valuable skill sets I’ve developed over my 14 years of practicing Real Estate. One that has transformed the way … Continued

Always Be Prospecting

“Always be closing,” said Alec Baldwin to a group of real estate salespeople in the 1992 film Glengarry Glen Ross. What he should have said was “always be prospecting.” It is important to “always be closing”; to translate prospecting initiatives into sales goals. This is what the profession is all about, at least in part. … Continued

Duties to Clients and Customers

Registrants must understand the difference between clients and customers, and the duties of care a brokerage and its representatives owe to each. The key to remembering the difference is the representation agreement. Duty of care is defined as the duty owed to clients and customers established by objective standard. The level of obligation is different. … Continued