Facebook: Not just for stalking your Exes

It’s also for promoting yourself as a REALTOR®. I was recently working with a first-time homebuyer. A well educated, intelligent young lady born in 1993. While completing a FINTRAC form I asked her for I.D. She held up her phone to show me her Facebook profile and said “see it’s me!” I then had to … Continued

Why should I have a Facebook page?

Facebook – Either you love it or you hate it!  Whichever category you fall into, there is no denying that a Facebook page can be a great tool for your real estate business.  Let me give you the top 10 reasons, David Letterman style… Number 10 – 1 Billion Users. That’s a big audience, why … Continued

Using Facebook to market your listings

When leveraged properly, Facebook can be a great way to market a listing. The only problem is that so often it is used incorrectly. Today I want to give you a couple of tips on how to do it right. But before I do, it’s important that you understand that Facebook’s Terms of Service state: … Continued

How to generate business using Facebook

I’m sitting here at Agent Reboot Toronto with about three hundred REALTORS® listening to some very engaging speakers discussing everything technology, business and social media. Jimmy Mackin, the founder of MLSApp.com and Frugyl just came on stage to speak about that networking service nobody’s heard of…Facebook. The overwhelmingly majority of REALTORS® have yet to close … Continued