The 4 Ps

Oxford Dictionaries defines marketing as the action or business of promoting and selling products or services, including market research and advertising. The focus is satisfying consumer needs. As real estate professionals, consider two questions: Do you sell products or services? What marketing mix is best? The answer to the first question is both – you … Continued

Using Facebook to market your listings

When leveraged properly, Facebook can be a great way to market a listing. The only problem is that so often it is used incorrectly. Today I want to give you a couple of tips on how to do it right. But before I do, it’s important that you understand that Facebook’s Terms of Service state: … Continued

The Next Big Thing in Real Estate: Lifestyle Marketing

When you are selling a home, it’s not just the physical four walls and a roof that you’re selling. You are selling the lifestyle of living in that home and in that area. Consumers are willing to pay big bucks for homes in certain neighbourhoods because of the lifestyle that the house in that neighbourhood … Continued

Getting Noticed

Many a small thing has been made large by the right kind of advertising. ~Mark Twain Real Estate as a Professional Career, the first course in your Salesperson Registration Education Program, presented detailed information about marketing, such as the three stages of marketing (research, analysis/feasibility, and strategy/plan), the four Ps of marketing (product, price, promotion, … Continued

Target Marketing: How To Work A Farm

In real estate, it’s referred to as working the farm, but the concept is the same – you select a particular market segment and focus your marketing activities on that segment. Classified under two general headings – geographical and personalized – farming is one of the most powerful prospecting techniques available to you. You choose … Continued