New video goes through the steps of selling your home

Looking for new ways to connect with clients and consumers? Trying to help someone understand the process of selling a home? Here’s another tool to make that possible. We know you like OREA’s How to Buy Your Home and How to Sell Your Home books, we know consumers like them, so we looked for a … Continued

Using Social Media to Get Your Message Out

It can be a real struggle to get important messages out to the people we target. At times it feels like yelling into the wind. I know that social media is an important element of any communication plan, yet our social media efforts at the OREA Centre for Leadership Development have been lukewarm at best. … Continued

Introducing the “we do the homework” campaign

We asked and you’ve spoken. You wanted an advertising campaign that would help consumers understand the value of REALTORS® and the high standards of professionalism that being a member of OREA brings. Launched two weeks ago, the new we do the homework™ campaign includes a microsite at that gives consumers quick and easy to … Continued

Handling a Media Interview

The mere mention of a media interview will make many leaders more than a little nervous. To help our local real estate association Presidents-Elect get comfortable with their impending role, OREA provides them with intensive communication training that includes effective ways to handle media enquiries. In the attached podcast, Ken Anderson from Delta Media shares … Continued

“Home Ownership Matters” Hitting its Mark

With less than a month to go before Ontario voters go to the polls in the provincial election, OREA’s “Home Ownership Matters” campaign continues to promote greater support for affordable home ownership to candidates, political parties and key decision makers.

Highlighting the Value of REALTORS®

Hello everyone! Hopefully you are all enjoying what is now turning into a very hot summer! But even in the heat of summer life goes on for us as both REALTORS® and volunteers… As part of OREA‘s launch of our campaign to communicate REALTOR® value to consumers through media relations and social media tools, the … Continued

RECO to Broadcast AGM Live

To accommodate registrants who are unable to attend RECO’s Annual General Meeting in person, RECO will stream a live broadcast of the meeting. Visit the RECO website at on Thursday, June 16 at 10 a.m. where you will find a link to view the formal portion of the meeting including the remarks of the … Continued

No money? No worries. Market using your heart and soul

No money? No worries. Market using your heart and soul There are ways to promote your business and get your message out even when funds are tight. suggests a few inexpensive marketing methods. Do you have any to add? Read the full story…. Resource: – June 9, 2011

Real Estate News – Week of May 30

Top 5 real estate news stories this week: Watchdog sues Toronto Real Estate Board to open MLS The federal Competition Bureau is taking TREB to court for uncompetitive behaviour.  TREB has been working cautiously to address the disputed issue, but apparently too slowly for some. Is the Competition Bureau grandstanding? Toronto Star (Canada Press) – … Continued