Whether you’ve heard of Pinterest in detail or in passing, it may be something you should take an interest in.
Not only is it the fastest growing stand-alone website ever, it’s already generating more referral traffic to websites than YouTube, Google+ and LinkedIn combined. Pinterest gives you the opportunity to paint a picture of who you are and the WHY of your brand.
Why put Real Estate on Pinterest?
Half of your brand’s success is dependant upon how your brand makes people feel. Women currently create or curate 85% of the content on Pinterest and they’re paramount in the home buying decision. Showcasing the feelings (through images) around owning a home, creating the garden, and cooking in a new kitchen is easier than ever.
If you could use help gaining more traffic to your website, showcasing your brand, allowing people to discover your brand, and extra content for Facebook and Twitter, Pinterest could be for you.
Unique, Beautiful Images are More Important Than Ever.
Whether you decide to use Pinterest or not, I recommend you start to include more unique images on your wbesite or blog. The advent of Pinterest is causing people to put more effort into beautiful photos on their sites so that content can be “pin-able”. Pinned content generates backlinks to your website (track them at: pinterest.com/source/yourwebsite.com).
When it comes to the content you pin, exercise the 80/20 rule. Post 80% content that is not yours and 20% of your own so that you’re helpful to the community and not just self-promoting. The same goes for sharing. Don’t over-share everything to Twitter. Facebook naturally integrates Pinterest non-obtrusively on your profile’s timeline so you can connect your Facebook account to Pinterest and leave it be.
Pinterest is a great way to refer traffic to and from your website and you can even add the price of listings simply by adding it into the description. Pinterest then generates a nifty price tag onto your pin.
Once you’re on Pinterest, get a bookmarklet for your browser.
Pinterest is currently by invite only. If you’d like one, feel free to add your email in the comments below and I’ll send you an invite.
If you’re on Pinterest, you can find OREA at http://pinterest.com/oreainfo.