OREA Real Estate College

Think Win-Win

“I win, you lose” is not in the lexicon of a good negotiator.

As a real estate salesperson, you will find yourself negotiating on behalf of a client or customer. What will make you a good negotiator is your ability to close an agreement of purchase and sale with all parties feeling good about the negotiation.

Keep the following tips in mind the next time you are involved in a negotiation.

Tip 1: Take your time

People need time to think things over. You may only encourage a seller client to act quickly so as not to lose a good sale.

Tip 2: Don’t employ high-pressure tactics

Do not force clients to make decisions they are not ready to make. It is unprofessional and will likely cause problems somewhere down the road.

Tip 3: Be positive

Focus on the positive aspects of the negotiation, reminding the seller or buyer of how close they are to getting what they want. Do not focus on the negative.

Tip 4: Constantly clarify

Make certain you have and understand all relevant information. Ask for clarification. Misunderstandings derail negotiations.

Tip 5: Strive for agreement

Agreement builds momentum. Look for points of agreement even in areas of disagreement.

Tip 6: Keep people talking

Keep the lines of communication open and active. Nothing will get accomplished if one party isn’t talking to the other in hopes that the other side will fold.

For More Information

For more information on negotiation skills, including stages of negotiation and negotiating tactics, please consult our A Mentoring Kit for New Salespeople: Training For Success at http://www.orea.com/index.cfm/ci_id/14362/la_id/1.htm. This is a valuable resource for both brokers and salespeople.


Do you have an example of a win-win negotiation in which you participated? Let us know.

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