In case your clients/customers need reminding… here are the 10 top reasons for home sellers to hire a REALTOR®:
1. Realtors are experts in the field, having completed an extensive course of study.
2. Realtors are governed by the Real Estate Council of Ontario, and must adhere to provincial laws, which include a Code of Ethics.
3. Realtors have the knowledge and experience to market and stage the property, negotiate successfully, and close a deal.
4. Realtors can determine what a property is worth because they have access to the MLS® System and comparables.
5. Realtors’ marketing and exposure may yield multiple offers.
6. Realtors do the paperwork and ensure it is completed properly.
7. Realtors help protect the privacy and security of the sellers.
8. Realtors qualify buyers before showing the property. That is, they ensure people viewing a property can afford to purchase it.
9. Realtors can remain objective and are able to deal with facts when marketing a property.
10. Realtors can provide objective feedback about why a property is not selling and make recommendations based on experience.
The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA.