The Ontario Real Estate Association (OREA) had its EMERGE series in the last quarter of 2015. I had the pleasure of being one of the speakers and talking to Realtors about the digital marketing funnel. With online lead generation becoming ever more sophisticated it’s a really exciting time for Realtors to look at incorporating this into their business model. In today’s environment creativity and a few solid rules of thumb will get you everywhere.
EMERGE was an all around great experience and in addition to sharing my own expertise I learned several things that are key to building an even more successful business in this industry:
- NETWORKING
These events are an incredible opportunity to network. Get to know other agents in your area. Better than that, travel to an event thats not in your area and network with potential referral partners. Even make a list ahead of time if you see some speakers you’d want to talk to and make a point of reaching out.
- ASK QUESTIONS
What sets apart an event like Emerge from a lot of real estate conferences is the breakout sessions. Being able to speak directly to the experts after hearing them give their presentation is invaluable.
I’ve sat in many conferences where I’ve heard great ideas and had follow up questions I wanted to ask. At EMERGE these questions can be covered in the breakout session in great detail. All the nitty gritty questions you had about your own business you can ask.
- ATTENDING IS JUST THE START
Showing up, networking, and asking questions is just the start if you are coming to these events. The part that actually matters is what you do when you go home.
Nothing matters if you don’t implement. That’s what will make a difference in your business and in your life. Just knowing the answer isn’t the same as acting upon it.
Below is my talk from the event. If you want to ask questions about it then just leave them in the comments below!
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