Why say it when you can show it? That question was the driver behind our recent leap into the infographic world here at the OREA Centre for Leadership Development (OCLD). Now instead of explaining the OCLD learning path for volunteer leaders, we’re showing it.
More and more you’ll see organizations use graphics to illustrate messages, especially to communicate research and data. We decided to illustrate the courses and support offered by OCLD as a journey, impacting the learning of volunteer leaders as they progress in their leadership role. Feedback has been great and we think this visual does a much better job of explaining the path than our word-centred matrix ever did.
Although we had support in designing this new tool, there are many free online authoring tools you can use to create infographics. Kay Tan does a good job of reviewing some of the most popular tools available in 20+ Tools to Create Your Own Infographics.
Whether you create these in-house or use an online authoring tool, infographics are a great way to grab attention and communicate your message.