Social Media

What content do you post on Facebook?

Calling all REALTORS®:  I’d like to hear from you in the comments below…

What content do you post on Facebook?

What content gets the most engagement?

Let’s discuss and find out what works and what doesn’t work for you.

Source: via OREA on Pinterest

Types of Facebook Content and the Engagement they Receive

 In the following post I’m going to suggest some content tips for your Facebook page.  I’m not going to delve into developing a content marketing strategy or posting frequency (that’ll be for another day) but I’ll specifically look at types of content and the engagement they receive.

The types of content you can post:

  • Status updates
  • Links
  • Photos
  • Videos
  • Music

Let’s look at the engagement per content type.  Personally, I use TwitSprout to show me this so it’s personalized for my page.

This little gem below shows me what I posted (center circle) and the engagement it received (outer circle) in the past week.

TwitSprout Engagement Level by Post Type

What I learned from the past week is that I should post more photos and less links and status updates because that’s what my audience engages with the most.  Ideally, eventually my two circles will be identical.

Favoring images isn’t unique to the Facebook pages I manage.  Recently, the following infographic was released to show what the average engagement was on each post type, the best length of your posts, and the best time of day.  Dan Zarella is using the average from 1.3 million posts on the top 10,000 Facebook pages.

Facebook post type
Click above to see the whole infographic.

Start with lightweight interactions

When utilizing a Facebook page as a marketing tool for your business, several lightweight interactions over time will build a relationship with someone to the point that you can then delve deeper.  Think of it this way, you meet someone for the first time in person…you’ll probably meet up and have many lightweight interactions before you declare them your BFF (read: best friend forever) and share heavy things with them.  It’s the same with Facebook.  Remember, Facebook was designed first and foremost as a way to connect with people.  People don’t want to be bombarded with sales messages; they don’t want to read all your pre-scheduled tweets on Facebook and they definitely don’t want to engage with boring content.

Give your community content that does one or all of the following: evokes emotion, aids them in some way, gives them useful information, is fun.

Ask yourself: Why would they care? Why would they share?

What type of content do you find yourself engaging with most on Facebook?  Tell me in the comments below!

Here are some Facebook posts that worked well for me:

A fun image of those in the community:

Facebook post image

 A video featuring those in the community:

Facebook Post - Video

Helpful news for the community:

Facebook news post

Which do you prefer? “This or that” with real estate images:

Facebook post: this or that?

Asking a question, relevant to the time, with real estate imagery:

Facebook Post Example

Holding an event?  Start the introductions ahead of time:

Facebook Post - Event

What content do you post on Facebook?

What content gets the most engagement?

Tell me in the comments below.

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