Facebook – Either you love it or you hate it! Whichever category you fall into, there is no denying that a Facebook page can be a great tool for your real estate business. Let me give you the top 10 reasons, David Letterman style…
Number 10 – 1 Billion Users. That’s a big audience, why not take advantage of it?
Number 9 – Timeline. Use timeline as a resume. You can back date posts to highlight your real estate activity, milestones and accomplishments.
Number 8 – Quick & Easy. If you think you don’t have time to “update” a website, you can create 7 posts in 15 minutes and schedule them to appear at a later time…perhaps while you’re in a course, or at an appointment.
Number 7 – Compatibility. Your page can link to your Twitter account, Pinterest, your personal website and many other media forms.
Number 6 – Analytics. Facebook provides “insights” for you to track your posts & your audience
Number 5 – SEO. Fan pages are fully indexed by Google, which means all of the content on your page is searchable, unlike your personal profile, or a group.
Number 4 – Customization. Integrate your own branding into your page.
Number 3 – Interactive. Between the ability to create events and surveys, a Facebook page can give your fans a voice.
Number 2 – It’s a website. Yes that’s right, after 25 fans, you can apply for your own URL.
Number 1 – It’s FREE!
Take a look at HubSpot’s How To Create a Facebook Business Page in 5 Simple Steps if you need some help getting started.
There is also an app, pagemodo that will help you design a custom Facebook page and custom cover photo.
– Sarah Dunlop-Kiraly, YPN Committee Member and OREA YPN Guest Blogger